PropValue

Last updated November 2026

Privacy policy

This site is run by David J Kaplan, trading as PropValue, based in the United Kingdom. Contact: hello@propvalue.co.

What we collect

  • No accounts, no tracking cookies. We do not set cookies.
  • Your calculator inputs (trading stats, prices you type) stay in your own browser's local storage. They are never sent to us.
  • Analytics: we use Cloudflare Web Analytics, which counts page views without cookies and without identifying you.
  • Hosting: the site is served by Cloudflare, which processes your IP address to deliver pages and protect against abuse.
  • Newsletter: if you subscribe, your email address is held by our newsletter provider, beehiiv (based in the United States), only to send the monthly email. You confirm your subscription by clicking a link in a first email, and every issue has an unsubscribe link. We never sell or share your address.
  • Email to us: kept only as long as needed to reply.

Links to prop firms

When you follow a link to a prop firm, that firm's own privacy policy applies, and it may set cookies to record that you came from this site.

Your rights

Under UK GDPR you can ask what personal data we hold about you, and ask us to correct or delete it. Email us at the address above. You can also complain to the Information Commissioner's Office (ico.org.uk).